33.8851° S, 151.2140° E
51.5072° N, 0.1276° W
Imagining, building and scaling businesses of the future.
About
A.000001
Anomaly is a venture studio based in Sydney, Australia.
We bring our own ideas to life and partner with other startups and established businesses to innovate new products, services and experiences, and reimagine existing ones.
Sector Focus
Travel & Adventure
Health & Wellness
Ocean Tech
What we do
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Innovation Sprints (typically 1-2 weeks)
Research, strategy, facilitationWe can help overcome stagnant growth, transform your culture with innovative thinking, and help you leap frog the competition through our corporate Innovation service. Each sprint is tailored to your organisation’s challenges, and can include:
Innovation strategy
Opportunity identification and framing
Market scan and competitor assessment
Concept generation & validation
Business case preparation
Strategic foresight and trend briefing presentations
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Venture building engagements (typically 12-26 weeks)
User experience and business model design, engineering and technology.Ready to build your next product or business, but don’t have the bandwidth in your current team? Our Venture Build service can accelerate your launch.
Market and user research
Brand strategy and identity
Prototyping and testing
Full-stack MVP design and development
Business model design
Pre-release testing and refinement
Launch strategy & go to market planning
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Ready to launch your product or service in the Australian market? Our local team of experts can help set you up for success.
Each engagement tailored to fit the requirements you need, including:
Market & competitor research
Market entry feasibility assessment & strategy
Summit and event design and facilitation
Partner identification & engagement
Cultural adaptation and brand localisation
Go-to-market planning and execution support
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For specified durations or ongoing (embedded or remote)
Our team ensures continuity and act as key knowledge holders
We provide fractional support and strategic guidance for service and experience design, product management, AI strategy, change management, brand and marketing.
In the works
Adventurism.
A community driven platform for global adventurers
Sailmetrix.
Next generation SaaS platform for sailing and yacht racing
Who we are
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Gabrielle Purchas
SYDNEY
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Michelle Ridsdale
MELBOURNE
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Murray Wilkinson
CANBERRA
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Arthur Spanos
NEW YORK
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Mark Neely
SYDNEY
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Samara Vercoe
SYDNEY
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Peter Wright
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Jackie Moyes
BERLIN
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Lindsay Ratcliffe
LONDON