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Anomaly

33.8851° S, 151.2140° E

51.5072° N, 0.1276° W

Imagining, building and scaling businesses of the future.

World map highlighting London and Sydney

About

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Anomaly is a venture studio based in Sydney, Australia.

We bring our own ideas to life and partner with other startups and established businesses to innovate new products, services and experiences, and reimagine existing ones.

Sector Focus

Travel & Adventure

A compass rose symbol with an orange dot in the centre

Health & Wellness

A minimalist logo of a flower with six petals and a small orange circle above it, enclosed in a gray circle.

Ocean Tech

A minimalist logo in a circle of waves to represent the ocean

What we do

  • Innovation Sprints (typically 1-2 weeks)
    Research, strategy, facilitation 

    We can help overcome stagnant growth, transform your culture with innovative thinking, and help you leap frog the competition through our corporate Innovation service. Each sprint is tailored to your organisation’s challenges, and can include:

    • Innovation strategy 

    • Opportunity identification and framing

    • Market scan and competitor assessment 

    • Concept generation & validation 

    • Business case preparation 

    • Strategic foresight and trend briefing presentations

  • Venture building engagements (typically 12-26 weeks)
    User experience and business model design, engineering and technology.

    Ready to build your next product or business, but don’t have the bandwidth in your current team? Our Venture Build service can accelerate your launch.

    • Market and user research 

    • Brand strategy and identity

    • Prototyping and testing 

    • Full-stack MVP design and development 

    • Business model design 

    • Pre-release testing and refinement

    • Launch strategy & go to market planning

  • Ready to launch your product or service in the Australian market? Our local team of experts can help set you up for success. 

    Each engagement tailored to fit the requirements you need, including:

    • Market & competitor research

    • Market entry feasibility assessment & strategy

    • Summit and event design and facilitation

    • Partner identification & engagement

    • Cultural adaptation and brand localisation

    • Go-to-market planning and execution support

  • For specified durations or ongoing (embedded or remote)

    Our team ensures continuity and act as key knowledge holders

    We provide fractional support and strategic guidance for service and experience design, product management, AI strategy, change management, brand and marketing.

In the works

Adventurism

Adventurism.

A community driven platform for global adventurers

Sailmetrix

Sailmetrix.

Next generation SaaS platform for sailing and yacht racing

Who we are

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