ABOUT US
We are Anomaly.
A Sydney-based cross-border expansion firm founded by experienced operators. Our team is dedicated to helping companies navigate the Australia and New Zealand markets — from both sides of the border.
Bi-directional
ANZ going global and global entering ANZ — we operate both directions.
Operator-led
We've held the P&L, made the hires, and run the market launches ourselves.
Network-driven
Active across Australia, New Zealand, India, UK and Germany with warm, curated introductions.
MANAGING PARTNER
Gabrielle Purchas.
Gabrielle specialises in market entry, operational strategy, and cross-functional leadership for high-growth businesses.
With an MBA in Leadership, a Master in Applied Finance, and AICD qualifications, she has worked with 300+ NZ companies expanding throughout Australian and Pacific markets.
LinkedIn ↗
THE TEAM
Who we are.
We are a global collective operating out of London, New York, Berlin, and Sydney—connecting time zones, insights, and expertise to drive growth on a global scale.
Gabrielle Purchase
Managing Partner
SYDNEY
Peter Wright
Founder
SYDNEY
Samara Vercoe
Creative Partner
SYDNEY
Peter Winter
Advisor
MELBOURNE
Jackie Moyes
Lindsay Ratcliffe
Advisor
LONDON
Advisor
BERLIN
Luke Lalor
Arthur Spanos
Advisor
NEW YORK
Advisor
BERLIN
