ABOUT US
We are Anomaly.
A Sydney-based cross-border expansion firm founded by experienced operators. Our team is dedicated to helping companies navigate the Australia and New Zealand markets — from both sides of the border.
Bi-directional
ANZ going global and global entering ANZ — we operate both directions.
Operator-led
We've held the P&L, made the hires, and run the market launches ourselves.
Network-driven
Active across Australia, New Zealand, India, UK and Germany with warm, curated introductions.
MANAGING PARTNER
Gabrielle Purchas.
Gabrielle specialises in market entry, operational strategy, and cross-functional leadership for high-growth businesses.
With an MBA in Leadership, a Master in Applied Finance, and AICD qualifications, she has worked with 300+ NZ companies expanding throughout Australian and Pacific markets.
LinkedIn ↗
THE TEAM
Who we are.
We are a global collective operating out of London, New York, Berlin, and Sydney—connecting time zones, insights, and expertise to drive growth on a global scale.
Creative Partner
SYDNEY
Lindsay Ratcliffe
Samara Vercoe
Advisor
LONDON
Jackie Moyes
Advisor
BERLIN
Arthur Spanos
Advisor
NEW YORK
Peter Wright
Gabrielle Purchase
Founder
SYDNEY
Managing Partner
SYDNEY
