Why ANZ is a compelling market to enter.
ENTERING ANZ
Australia is the world's 12th-largest economy by nominal GDP and a top-15 destination for foreign direct investment.
$1.6T+
Australia GDP (12th Globally)
$24.8B
New Zealand GDP
$5.1T
Total FDI in Australia
Top 15
Global FDI Destination Rank
Sources: ABS, DFAT, IMF
B2C OPPORTUNITY
Among the highest-spending consumer markets globally.
Online retail is entrenched — over four in five households purchase online — and continues to grow across fashion, food, electronics, health, and beauty.
~$64B
Annual ecommerce spend
81%
Households buying online
~5.3%
Ecommerce CAGR to 2035
Top 3
Per-capita spend rank
Sources: Australia Post, Expert Market Research, SVB ANZ Report
Double-digit SaaS growth, accelerating B2B ecommerce.
B2B OPPORTUNITY
Australia's SaaS market is growing at double-digit rates with strong enterprise and SMB adoption across cloud platforms, AI tools, and vertical software.
~$20B
Australia SaaS market revenue by 2030
10.1%
Australia SaaS CAGR 2025–2030
13.1%
B2B ecommerce CAGR through 2031
26+
Global companies with AU innovation outposts
Sources: Grand View Research, Mordor Intelligence, Mind the Bridge / Crunchbase 2025
